Price cut helps 3DS sales soar 260 percent in August
Following its price cut last month, the Nintendo 3DS was flying off store shelves, the game company announced yesterday.
According to Nintendo, after its price cut went into effect on August 12, which saw the 3DS’ price slashed to $169.99 from its previous retail price of $250, it sold approximately 185,000 3DS units in the U.S. That figure was up a whopping 260 percent, compared to the same 19-day period in July. Prior to the price cut, Nintendo sold just 50,000 3DS units in August, bringing its total to 235,000 last month.
“Consumers are responding very positively to the new suggested retail price of $169.99 for the Nintendo 3DS,” Scott Moffitt, Nintendo of America’s executive vice president of Sales Marketing, said in a statement.
With 235,000 units sold in August, Nintendo sold more units of its 3DS than it did during its last fiscal quarter, ended June 30. According to Nintendo, during that three-month period, it sold 110,000 3DS units in the U.S. and 710,000 units worldwide. Those slow sales prompted the company to drop the price of its 3DS.
But that’s not all Nintendo has planned to improve sales of its device. Yesterday, the company confirmed to CNET that it’s bringing a right thumbstick attachment to its 3DS. Further details on that accessory, which will wrap around the bottom panel of the device, have not been revealed.
Nintendo’s sales data was released in conjunction with August industry research from NPD. The research firm reported yesterday that the 3DS placed second in hardware sales last month behind the
Xbox 360. In a separate statement, Microsoft reported that it sold 308,000 Xbox 360 units in August and has now led the space in total hardware sales in 14 of the last 15 months.
For its part, Sony didn’t offer up console unit sales last month, deciding instead to say that
PlayStation 3 sales “were very strong” towards the end of the month after the company dropped the price of its console $50 to $249.
Nintendo announced that it sold 190,000
Wii units in August.
Overall, according to NPD, game hardware sales totaled $249.4 million last month, down 12 percent compared to August 2010.
On the software side, total sales were down a whopping 34 percent to $264.8 million. According to NPD, Deus Ex: Human Revolution was the top-selling title last month, followed by NCAA Football 12 and Call of Duty: Black Ops, respectively.
Those declines, coupled with the fact that Madden NFL 12′s sales impact won’t be felt until September, pushed total industry revenue lower compared to last year’s figures, NPD reported. Sales of hardware, software, and accessories in August hit just $669.9 million, representing a 23 percent decline compared to the $873.8 million in total sales the industry tallied last August.
Article source: http://feedproxy.google.com/~r/cnet/pRza/~3/fzRU5Eu5sU8/